From Deepak Goel’s LinkedIn Articles
It’s 2018 and your presence on Social Media platforms has become a mandate. Earlier people logged in their Facebook accounts to connect with the people they already know or intend to know new ones. But now, these platforms have become a revenue generator for most of the brands.
Small business owners are seeing the greatest results from social media marketing. Almost all marketers find that social media helps them stand out in the marketplace. They believe, social media has helped them get increased exposure and increased traffic.
Popular social platforms have become marketing giants. To some entrepreneurs, social media marketing is the “next big thing”. Some areas where small business owners saw greater benefits than their peers:
- The self-employed and small business owners were more likely to report new partnerships and improved sales
- Qualified leads than other types of businesses
Platforms on platter for you:
There are various Social Media platforms available for the purpose, but the biggest giants are- Facebook, Twitter, LinkedIn and blogs. Other than these, the LinkedIn, Instagram and Video marketing are coming into the scene.
What Difference Does Digital/Social Media Make?
Clearly small business owners are finding great value in social media marketing. Few benefits of Social Media business owners need to understand are-
- Increased brand awareness-
Social media is an excellent way to introduce people to a brand/product/service. As almost everyone is using the named platforms, you can reach out to a wide range of your target segment. LinkedIn itself has more than 500 million users which provides an easier way for you to reach out to your audience.
- Legitimization of your brand-
A website lets us know that a brand exists, but a social media page shows that the brand is active. When a person comes across a business or retailer they want to use but know little about, they often check their social media page to learn more about it. Similarly, the number of fans/followers on these platforms shows how popular a brand is. Also, some are keen to provide the reviews on these platforms about the brand, they can reassure the audience by showing them that other consumers like a business.
- Increased Sales-
It’s important to reach out to the targeted and more relevant audience, as every post you make on a social media gives the opportunity of conversion. For the small businesses, Social media marketing is a way to increase sales and revenues. Brands can setup Facebook Shop feature to showcase their products to the audience, so that they can shop from there itself.
They also offer powerful targeting options so that you can reach the right audience. For example you can segment things like location, company, job title, gender, and age, demographics, interests, behaviors, and connections. You can track and measure the performance of your social ads in real time.
- Improved Customer Service-
Social media increases sales and customer retention through regular interaction and timely customer service. Social media can help your customers to be in touch with you 24*7 and helps you to respond to their problems immediately which increases their trust.
- Finding out what your competitors are doing-
Gain information about your competitors is up-to. This may help you build better strategies for your brand.
Thus, Social media has the power and benefits to help you grow your business. Learn and understand your customers, engage with your audience, and extend your brand reach; you’ll be converted before you know it.
Happy Learning & Growing